IMDA Award Winners Announced

The In-Mold Decorating Association (IMDA) is proud to present the winners of its Ninth Annual Awards Competition, which honors the industry’s best in-mold labeled packaging and in-mold decorated durable products. The 2015 winning entries were chosen by a panel of judges based on creativity in design, engineering and innovation. Winners were recognized during the 2015 IMDA Symposium & Exhibit Hall on Oct. 28-29 in Skokie, Illinois.

Best Injection Molded (IML) Package

Gold Award: Cascade Dishwasher Packs
Submitted by: IML Labels Inc.
Brand Owner: Proctor & Gamble
Molder: Bway
Label Supplier: IML Labels Inc.
This new full wrap IML, replacing pressure-sensitive labels on front and back, created a visually stunning package that has helped increase sales of this product significantly. It gives the brand 360-degree graphics with more space for additional product information. The package now is 100-percent polypropylene, enhancing its recycleability and customer appeal. P&G converted not only this tub, but all of its other tub sizes to IML, with significant sales growth across the entire brand.

Best Thin Wall Package

Gold Award: Olympus Greek Yogurt
Submitted by: Stephanos Karydakis Printing House SA
Brand Owner: Olympus Dairy
Molder: Kotronis Plastics
Label Supplier: Stephanos Karydakis Printing House SA The BackPrint technology offered a totally scratch-free label surface and made perfect sense for pasteurization, autoclave procedures and dishwasher resistance, as well as direct lip contact. At the same time, the package had the highest possible gloss without the use of UV lacquers, even in thin-wall packages.

Best Label Design

Gold Award: Homann Meat Salad – Golden Pickle Competition
Submitted by: Verstraete In-Mold Labels
Brand Owner: Homann Feinkost GmbH
Molder: Spies Kunststoffe GmbH
Label Supplier: Verstraete In-Mold Labels
The German salad producer Homann launched a “Golden Pickle” competition. Homann opted for Verstraete’s DoubleSided IML labels for the bottom of the packaging. These innovative labels were printed on both sides and concealed the golden pickle effectively from the consumer’s curious gaze. The consumer only found out if there was a golden pickle on the bottom of the pot (and if he/she had won 5,000 Euros) when the last portion of the meat salad was served. The tub part of the packaging had a unique label design: both sides and bottom were decorated with only one label.

Silver Award: Dulux WeatherShield 20-Liter Paint Pail
Submitted by: PT San Darma Plastics
Brand Owner: Akzo-Nobel
Molder: PT San Darma Plastics
Label Supplier: Korsini-SAF
The transition from metal pails to plastic pails for Akzo Nobel Indonesia’s top-of-the-line Dulux WeatherShield product line required a novel innovative and premium appearance. Utilizing pails with the IML technique from San Darma Plastics and Korsini’s meticulously designed special mirror-finished metallic ink rotogravure label, Akzo Nobel created a new benchmark in a unique, but impressive, presentation.

Best Injection Molded Durable (IMD) Part

Gold Award: Clarisonic Mia 2
Submitted by: ZoMazz, Inc.
Brand Owner: Clarisonic
Molder: Phillips Medisize
Label Supplier: ZoMazz, Inc.
The patented ZoMazz digital in-mold decoration® (DIMD) technology is the ultimate product embellishment technology for the Clarisonic Mia 2. With ZoMazz DIMD, the Clarisonic design team was free to create endless decorative variations while meeting the most stringent chemical- and abrasion-resistance requirements necessary for beauty tools. The Mia 2 part incorporates complex 3D, deep draw, IMD label design, digital IMD printing, graphic distortion, graphics registering across parting lines and rotary triple shot molding to achieve a water-tight world-class design. The Mia 2 is a flagship product for Clarisonic. With ZoMazz DIMD, Clarisonic has been able to launch 20 different graphic presentations on the Mia 2 within a year for both promotional and inbox releases.

Silver Award: Logo Plate Assembly
Submitted by: Distinctive Plastics, Inc.
Brand Owner: HotSpring Spa
Molder: Distinctive Plastics, Inc.
Label Supplier: Kurz America
This logo plate for a high-end hydrotherapy spa not only needed to be elegant and durable, but functional as well. The solid piano black surface boldly supports the HotSpring name in silver with a functional logo that appears white when turned off, yet the multi-colored LEDs behind the plate signal the condition of the spa when turned on. Utilizing 2nd surface printing provided by the Kurz IMD roll method (IMR) on the back side of the plate not only provides for maximum durability, but also makes for a deep elegant look viewing through the acrylic plate. The plate is outfitted with a 2-shot light guide that channels the LED light so as to not get any cross-lighting.

Best Part Design

Gold Award: Eggyplay
Submitted by: Verstraete In-Mold Labels
Brand Owner: Eggs Posure
Molder: Eggs Posure
Label Supplier: Verstraete In-Mold Labels
Eggs Posure wanted to develop creative packaging concepts for the egg industry. The Eggs Posure showpiece, Eggyplay, served as packaging and a sustainable toy because the egg boxes work like clickable building blocks. This innovative 100-percent recyclable packaging weighed less than traditional egg packaging and took up half the stacking space. The dishwasher-proof IML labels produced by Verstraete IML are resistant to repeated exposure to high temperatures, moisture and detergents and offer optimal protection for the colors.

Best Product Family

Gold Award: 4800 Series Bait Bucket
Submitted by: Plano Synergy
Brand Owner: Plano Synergy – Frabill Division
Molder: Plano Synergy
Label Supplier: Verstraete In-Mold Labels
Plano Synergy set out to upgrade its bait storage buckets in not just functionality and ease-of-use for anglers, but also in establishing a unique visual look on the shelf that set the Frabill brand apart from the competition. Each of the five new buckets started with a unique IML-decorated base calling out the model and feature configurations of specialized lids, strainers, foam insulation and aerators. After an in-depth review of innovative branding technologies, Frabill proceeded with a new IML automation system, leveraging past successes with IML and existing knowledge of the IML process on previous projects.

Silver Award: SealPack Pint
Submitted by: IPL Inc.
Brand Owner: Safeway
Molder: IPL Inc.
Label Supplier: Verstraete In-Mold Labels
Safeway approached IPL Inc. looking for a new clear package to replace an opaque paper container for its Gelato, Sorbet and Premium Ice Cream. The new container needed to be clear and have a clear IML decoration, while meeting the -40°F freezable impact requirements. The SealPack Pint is a 16 oz. high-clarity frozen food container that was created to fulfill those needs. The clear polypropylene container with IML and lid is 100-percent recyclable. The embossed colored lid and the clear container with complementary photography quality graphics per flavor allow the consumer to see the ice cream for better consumer appeal.

Best Thermoformed IML Package

Gold Award: ConAgra Foods/Tech II IML-T
Submitted by: Verstraete In-Mold Labels
Brand Owner: ConAgra Foods Inc.
Molder: Tech II
Label Supplier: Verstraete In-Mold Labels
ConAgra Foods was looking to rebrand its round direct-printed packaging to a real eye-catcher on the shelves. Together with Tech II, a thermoformed square 15oz package was developed. This rebranded product now is highly decorative and offers great communication opportunities, thanks to the five-sided IML label, printed by Verstraete IML. Decorating this packaging now is a one-stop process.

Best Prototype Package

Gold Award: Fresh
Submitted by: Stephanos Karydakis Printing House SA
Brand Owner: Jokey Plastics
Molder: Jokey Plastics
Label Supplier: Stephanos Karydakis Printing House SA
This prototype package had the first multi-interactive label in the market using several technologies, including thermo-chromic ink in printed areas, which changed color reversibly over the temperature range of -10 and +69°C (14 and 149°F). The design of the label incorporated invisible digital watermarking technology. The consumer could scan the packaging at any point on the label with a custom designed smartphone app and be immediately redirected to a specific Internet page without the need of a QR code. The label was printed on a metallized substrate, which could be statically charged and molded. Finally, this label had spot glossy and matte lacquers.