SPE Launches Brand Identity and Website

Plastics Decorating

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The Society of Plastics Engineers, Bethel, Connecticut, has launched a brand identity and website that better communicate what SPE is and who its members are in unveiling a new logo, colors, font and website.

SPE’s new logo is a fresh, vibrant and modern look that incorporates where SPE has been and where it’s headed. SPE kept the shape of the shield but chose to use lower-case letters in its logo to present a vibe that’s approachable and welcoming. The color green is retained, but it has been darkened. This new “SPE green” is future-oriented: signaling current and prospective eco-friendly plastic innovations. SPE also added a new tagline to its logo: “Inspiring Plastics Professionals.”

A newly redesigned “responsive” website was launched as well and reflects SPE’s new brand identity. The new website also aims to provide easy access to join, renew membership, download articles or research, register for an event, or utilize any of the many SPE benefits.

For more information, visit www.4spe.org.