It is interesting to think about how the media and others continue to debate on how digital transformation and the internet are going to replace so many things. Everyone has heard that print will go away and will be replaced by digital communications. Although there is erosion in certain areas for print, the printing industry has stayed strong in many sectors. Two Sides North … [Read more...] about Viewpoint: Print is Not a Thing of the Past
Articles
Protecting the Bottom Line: Trends Impacting Plastics Risk and Insurance
By Brett Hoopingarner, director of underwriting, Sentry Insurance Rising costs, economic headwinds and a tight labor market will continue to challenge plastics manufacturers in 2024. From resin to injection molding equipment, labor to facilities – inflation is squeezing finances. It will cost more today to repair or replace equipment or property should a business sustain … [Read more...] about Protecting the Bottom Line: Trends Impacting Plastics Risk and Insurance
Industry: April/May 2024
Registration is Open for PRINTING United Expo The PRINTING United Alliance, based in Fairfax, Virginia, announced that registration is now open for the PRINTING United Expo – an event for professionals in the printing and graphics arts community – is taking place September 10-12, 2024, in Las Vegas, Nevada. More than 600 exhibitors from around the world have already booked … [Read more...] about Industry: April/May 2024
Association News: April/May 2024
Why is Association Membership Important – Especially Today? There’s a lot of communication noise in the world today, and it can be difficult to know what’s worth your time or where to find the knowledge you need. Artificial intelligence is writing blog posts that are posted to the web as ‘expert’ information, and it’s hard to figure out which emails that arrive in your inbox … [Read more...] about Association News: April/May 2024
Maximizing Website Impact on Sales Funnel, Recruiting Processes
By Sara Melefsky, digital marketing director, WayPoint Marketing Communications Regardless of what type of business, a website should bring in and convert prospective customers and attract new employees. In a world where nearly everything is going digital, a website is more critical than ever. It acts as the hub for all marketing and communications efforts, so it needs to … [Read more...] about Maximizing Website Impact on Sales Funnel, Recruiting Processes