Colors & Effects® Improves Online Service Platform

Colorants and effect pigments company Colors & Effects®, Ludwigshafen, Germany, has improved its online service platform by offering three new user-friendly functionalities in the products area of the site: product comparison, MySheets and sample request.

The product comparison feature allows users to evaluate multiple products side-by-side to help them find the pigments that best suit their business needs. With MySheets, customers can “favorite” products to create a personalized library of product documentation that can be accessed through their user dashboard. Sample requests for pigments of interest can be completed conveniently through the platform. The online service platform encompasses the brand’s corporate website and Pigment Finder, a product catalogue tool, which is now located under the Products area.

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