Trans Tech, Carol Stream, Illinois, a manufacturer and supplier of pad printing systems, consumables and supplies, has announced the rollout of a new global strategy focused on performing as a trusted partner for product decoration.
Trans Tech´s new brand identity focuses on every aspect of the company´s business on delivering three core brand values – expertise, efficiency and reliability. Far from an isolated marketing exercise, these brand values represent the culmination of years of careful listening to customer needs (via interviews and hundreds of employee and customer surveys).
Moving forward, all elements of the company´s business (including new product development, customer service, engineering, billing, shipping and human resources) are being driven by a shared commitment to performing as a Trusted Partner through regular demonstrations of expertise, efficiency and reliability.
In the weeks and months ahead, customers will see a number of enhancements to products and services designed to enhance expertise, efficiency or reliability.
In preparation for this launch, during 2019 eight different departments at Trans Tech completed more than 20 projects designed to enhance the way the brand delivers expertise, efficiency and reliability. For example, credit processing was expedited, standardized product manuals made systems easier to use and customers were given access to a new equipment service ticketing service. Dozens of additional projects are scheduled for completion in 2020. Additionally, Trans Tech updated its visual identity with a new modern logo and newly updated website.
The strategic focus on performing as a Trusted Partner via expertise, efficiency and reliability is shared by each of the brands in the ITW Industrial Decorating Solutions (IDS) group, a manufacturer and supplier of pad printing, hot stamping, heat transfer, and heat seal equipment and consumable supplies. Sister brands – United Silicone , and Morlock will be making announcements of their shared new global strategies in 2020.
Combining efforts with sister brands Morlock (European pad and digital printing brand), United Silicone and CER (hot stamping/heat transfer brands in North America and Europe respectively), allows the IDS Family of Brands to stand out as a global Trusted Partner for product decoration across a number of printing platforms.