Nazdar Celebrates Centennial with Brand Refresh

Nazdar, Shawnee, Kansas, celebrated its 100th anniversary in May 2022 with the official launch of a refreshed brand identity. The new look aims to reflect Nazdar’s commitment to innovation and growth.

With the new logo, the Z element is divided into two shades of red, representing manufacturing and distribution – the two parts of the company – as well as serving as a nod to the company’s 100th anniversary. The two parts of the Z mimic arrows with the lighter part conveying a forward-thinking future and the darker part reflecting Nazdar’s past.

Nazdar is comprised of two divisions, and varying color palettes are implemented to visually represent each: green for Nazdar Ink Technologies and blue for Nazdar SourceOne.

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