by Dianna Brodine, Plastics Decorating As the editor of a magazine, I have a vested interest in promoting a well-written press release. It makes my job much easier when companies send me their news, rather than requiring me to seek it out. I'll tell you a little secret. Media representatives rarely will "seek it out." Companies that promote themselves are the ones that … [Read more...] about The Press Release: How and When to Promote Company News
10/2013
Decorative Waterborne Coatings for Plastics
by Scott Sabreen . Decorative waterborne coatings are environmentally friendly and provide exceptional appearance and functionality. For many applications, waterborne chemistries offer equal to or better cosmetic and physical performance properties than solventborne. The advantages of waterborne coatings includes high-gloss retention, scratch-resistance, high dry film … [Read more...] about Decorative Waterborne Coatings for Plastics