by Chuck Reaves In the history of recorded time, no customer has ever said, "The price is too high," and meant it. Even though it is the most frequent objection that salespeople hear, the price objection is never valid. So, when the customer mouths the words, "The price is too high," what are they really trying to say? It can be one of a number of things, such as: "I … [Read more...] about Using the P.L.U.S.H. Sales Process Methodology
2014 Oct/Nov
Q&A: UV Inkjet vs. Traditional Analog Methods of Decorating
by Tim Scully, Engineered Printing Solutions When comparing the differences between traditional printing methods – such as pad and screen printing – and digital inkjet printing, we like to use the analogy of comparing a 1969 Camaro to a 2014 Tesla. They're both cars, and they can both get you where you are going, but the methods of how they work and the cost of operation are … [Read more...] about Q&A: UV Inkjet vs. Traditional Analog Methods of Decorating