by Sarah Skidmore, marketing manager, Plastics Colors Corporation . . Click Thumbnails to View What does your branding say about your product? For so many products, the colors that carefully wrap around the merchandise define everything about them. The red packaging on Coca-Cola's plastic bottles shouts happiness (so much so that an entire campaign was run … [Read more...] about Understanding The Power of Color
Market Trends
Meeting Demand in the Ad Specialties Market
by Jen Clark, Plastics Decorating High-end promotional products are used to impress customers and prospects, and personalization can add an impressive touch. The promotional advertising/marketing arm of the plastics decorating industry has grown significantly as businesses and marketers alike try to create brand awareness for customers and prospects. The use of items … [Read more...] about Meeting Demand in the Ad Specialties Market
Beauty is in the Eye of the Consumer
by Dianna Brodine, Plastics Decorating With nearly 64 million women between the ages of 25 and 59 in the US alone, the cosmetic and personal care markets are hotter than ever. Consumer demand for beauty products for skin, hair and nails is growing, while product designers compete to grab attention on the retail shelf. Using unique container elements, multiple foil passes … [Read more...] about Beauty is in the Eye of the Consumer
Technology Innovation in Plastics Decorating
by Edward B. Crutchley, Crutchley Consulting Limited The plastics industry is the third largest in the US, and aesthetics play an important part in most plastic products. As part of that, plastics decorating is a wide-ranging and yet fragmented subject. Most people involved with it find themselves specialized in less than a handful of the dozens of often competing process … [Read more...] about Technology Innovation in Plastics Decorating
IMDA Survey Offers Insight into IMD/IML Trends
The In-Mold Decorating Association (IMDA), Scottsdale, AZ, recently completed an analysis of data from its Fall 2014 Short Shot Business Survey. The six-question survey was sent to molders, brand owners, printers, industry suppliers and equipment manufacturers to provide insight into the growth of in-mold decorating (IMD) and in-mold labeling (IML). The results from this most … [Read more...] about IMDA Survey Offers Insight into IMD/IML Trends