By Shelly Otenbaker, president, WayPoint Marketing Communications In today’s plastics industry landscape, activity is not the same as progress. Plastics molders and decorators are investing more than ever in marketing – new websites, digital ads, tradeshows, CRM systems and automation tools. On paper, it looks like momentum. But in reality, many organizations are … [Read more...] about Creating Clarity: The Importance of Defining the Ideal Customer
Articles
Busy Fall Ahead with Three Major Tradeshows in Chicago, Las Vegas
Plastics decorating industry professionals should mark their calendars and make their reservations for a busy fall tradeshow season. LOUPE AmericasLOUPE Americas, formerly Labelexpo, convenes September 15-17 at the Donald E. Stephens Convention Center in Rosemont (Chicago) Illinois, as North America’s largest dedicated event for the label and package printing industry. The … [Read more...] about Busy Fall Ahead with Three Major Tradeshows in Chicago, Las Vegas
Digital Decorating Processes (Inkjet and Laser Etching)
Automark512.593.7100www.automarkco.com The Azon Edge is a digital direct-to-part printing system that gives manufacturers the freedom to produce vibrant, durable graphics directly on plastic components and other rigid substrates – without labels or secondary decoration processes. Ideal for prototypes, customization, industrial part marking and short-run production, it also … [Read more...] about Digital Decorating Processes (Inkjet and Laser Etching)
Pad Printing and Foil Stamping in One Machine from Innovative Marking Systems
Innovative Marking Systems, headquartered in Lowell, Massachusetts, supplies equipment, automation, accessories and training to the plastics decorating industry. The Logica PadFoil 05NS is its latest offering from TOSH, combining pad printing and die-less foil stamping in one machine. TOSH’s European clients are using the system to decorate high-end glass beverage and plastic … [Read more...] about Pad Printing and Foil Stamping in One Machine from Innovative Marking Systems
Beyond Laser Marking: How Digital Laser Surface Decoration Is Transforming Plastic Part Manufacturing
By Dustin Will, RAYN Technology For decades, lasers have been synonymous with permanent identification – serial numbers, barcodes, logos and traceability marks. Today, however, advances in laser processing have expanded that role dramatically. Manufacturers increasingly are looking to laser technology not just for marking, but as a true decorative manufacturing process … [Read more...] about Beyond Laser Marking: How Digital Laser Surface Decoration Is Transforming Plastic Part Manufacturing