Label Academy Launches Virtual Master Classes

Global training provider for the label and package printing industry, the Label Academy, London, UK, will start offering its master classes to an international audience online outside Labelexpo shows for the very first time. This is in response to the increased appetite for digital learning.

The Label Academy’s in-depth and expert-led master classes in English have proved extremely popular around the world at Labelexpo tradeshows during the past few years, covering a wide range of key topics in the label and package printing industry. These have included shrink sleeves; inks, coatings and varnishes; and flexible packaging.

Building on this success, the first international “virtual” master class will cover digital printing technology. It will be spread over two, two-hour parts on Tuesday, June 23 and 30. It will be presented by Labelexpo strategic director Andy Thomas-Emans, who will be joined by expert guest speakers from AB Graphic, Avery Dennison, Cerm, Domino, Durst, HP, UPM Raflatac and Xeikon.

Attendees will gain a unique insight into the technologies, materials, finishing and embellishments that could transform a converter’s product offering, and learn how to maximize operational workflow. Part 1 will cover digital markets, future predictions and compare the different technologies and processes such as liquid/dry toner, hybrid and inkjet. Part 2 will look at prepress systems and strategies, the importance of workflow automation, substrate selection and print quality, plus digital print finishing.

The virtual master class costs $60 (US dollars) per session. For more information, visit