by Debbie Thorp, business development director, Global Inkjet Systems Ltd. Decorating objects using inkjet technology is not a new application – we've seen printers on the market for several years. The small-format, semi-desktop flatbed scanning devices that print such promotional items as USB memory sticks, lighters and key chains have been successful, but have tended to … [Read more...] about Inkjet Surface Decoration – Market Overview and Challenges
Market Trends
Automotive Trend toward Customization Adds Complexity
by Dianna Brodine, Plastics Decorating December ended on a high note for US automakers as the year closed with a new domestic sales record for 2015. A Reuters Market update by Bernie Woodall, dated Jan. 5, 2016, reported, "For full year 2015, US sales hit a record of 17.47 million vehicles, breaking the mark of 17.41 million vehicles in 2000, according to Autodata Corp. … [Read more...] about Automotive Trend toward Customization Adds Complexity
Market Trends for IMD and IML
by Dianna Brodine, Plastics Decorating Surveys from the In-Mold Decorating Association (IMDA) and Alexander Watson Associates (AWA) both show growth in the use of and market for in-mold labeling (IML) and in-mold decorating (IMD). Anecdotal evidence points to development in both the automotive and appliance sectors, with interest due to demands for lightweighting and lower … [Read more...] about Market Trends for IMD and IML
Understanding The Power of Color
by Sarah Skidmore, marketing manager, Plastics Colors Corporation . . Click Thumbnails to View What does your branding say about your product? For so many products, the colors that carefully wrap around the merchandise define everything about them. The red packaging on Coca-Cola's plastic bottles shouts happiness (so much so that an entire campaign was run … [Read more...] about Understanding The Power of Color
Meeting Demand in the Ad Specialties Market
by Jen Clark, Plastics Decorating High-end promotional products are used to impress customers and prospects, and personalization can add an impressive touch. The promotional advertising/marketing arm of the plastics decorating industry has grown significantly as businesses and marketers alike try to create brand awareness for customers and prospects. The use of items … [Read more...] about Meeting Demand in the Ad Specialties Market