By Marc Gordon According to a study commissioned by GoDaddy, 60 percent of small businesses don't have a website. Factor in that, according to Google, 97 percent of consumers search online for businesses and products before making a purchase, and it could be argued that having a professional website is essential for success. Regardless of its industry, a company's website … [Read more...] about Five Tasks Your Company’s Website Should Accomplish
Business Strategies
The Future of Plastics Education
by John Kaverman, president, Pad Print Pros and Nancy Cates, contributing writer, Plastics Decorating Enthusiasm for the future of the industry and a near-100 percent graduate placement rate tempered by the reality of reduced academic funding - are among the strengths, opportunities and challenges shared by faculty and college students as they prepare to enter the … [Read more...] about The Future of Plastics Education
Five Traits of Great Business Leaders
by Dave Martin, Dave Martin International "The quality of a leader is reflected in the standards they set for themselves." - Ray Kroc Two people can grow up in the same town; attend the same schools; hold the same social status; have parents with very similar incomes, beliefs and family values - yet one individual will excel in business far beyond the level of his peer. One … [Read more...] about Five Traits of Great Business Leaders
A Learning Approach to Equipment Setup
by Perry Parendo, president, Perry's Solutions Companies desire capital equipment for several reasons: to create a competitive advantage by processing product faster; to use local manufacturing instead of experiencing increasing costs in China and other negative impacts; or to automate, utilizing leading-edge equipment to use lesser skilled workers and avoid skills gap. … [Read more...] about A Learning Approach to Equipment Setup
Kaverman: The Vicious Cycle of Under-Investment
by John Kaverman, Pad Print Pros What is it? John Kaverman explained in a previous article that company owners fall prey to the vicious cycle of under-investment when they fail to perform a thorough production cost analysis prior to an equipment purchase. The key is to buy smarter, not cheaper. I experienced the "Vicious Cycle of Under-Investment" several times in 2016 … [Read more...] about Kaverman: The Vicious Cycle of Under-Investment