 Decorator's Profile
Graham Packaging – Added Value with a Custom Fit
Association News
Letter from the Chairman
Industrial Digital Inkjet Webinar
Decorating & Assembly Division TopCon Targets Emerging Trends
Technology Feature
Industrial Direct-to-Product Decorating in the Digital Age
SGIA Show Preview
A look inside the companies exhibiting plastics decorating equipment and supplies at the upcoming 2010 SGIA Expo in Las Vegas, Nev., October 12-15, 2010.
Assembly Update
Adhesive Selection for Effective Plastic Bonding
Business Strategies
Five Steps to Web Success
Ask the Expert
Screen Printing
VIEW THE ONLINE EDITION
Sept. 28-30
HBA Global Exposition & Conference, New York City, N.Y., (203) 846-0083, www.hbaexpo.com/home
Sept. 28-30
Plastec Midwest (MD&M Midwest, Design & Mfg. Midwest, Assembly & Automation Technology Expo, Electronics Midwest, Green Mfg. Expo) Rosemont, Ill., (310) 445-4200, www.canontradeshows.com
Sept. 29-30
IMLCON™ & IMDCON™ 2010, Miami, Fla., www.awa-bv.com
Oct. 12-15
2010 SGIA Expo, Las Vegas, Nev., (888) 385-3588, www.sgia.org/events/current_expo/sgia10/
Oct. 31-Nov. 3
Pack Expo International 2010, Chicago, Ill., (703) 243-8555, www.packexpo.com
Copyright 2010 Peterson Publications, Inc.
Plastics Decorating Magazine
2150 SW Westport Dr., Suite 101
Topeka, KS 66614
(785) 271-5801Â Fax (785) 271-6404
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Plastics Decorating Magazine offers the latest news and technologies in the world of plastics decorating and assembly. We cover hot stamping, pad printing, screen printing, heat transfers, in-mold decorating, as well as ultrasonic welding, heat staking, and other plastics assembly techniques.
If you are not currently receiving the magazine, fill out the online subscription form and we’ll get you on the list! If you are a supplier to the industry, look through our advertising rates and editorial schedule. Because we have a targeted circulation of 10,000, you will find our rates as low as ½ the price of more general plastics magazines.
The SPE Decorating & Assembly Division 2010 Topical Conference (TopCon) “Tune into Innovation” kicked off June 15-16 with a strong showing of attendees and suppliers to the plastics decorating industry. Whether drawing valuable information from more than 20 technical papers on trends in decorating and assembly or exploring machinery, supplies, and services at the supplier trade fair, attendees had numerous opportunities to gather information on new technologies, investigate solutions to tough challenges, and network with peers from across the country. More...
Tips for Advertising in an Uncertain Economy
With all the talk about a slowing economy, business owners are looking for ways to cut costs. However, cutting advertising during an economic downturn is not a sound business practice, says Mac McIntosh, a business-to-business marketing consultant located in North Kingstown, Rhode Island.
It’s been proven over and over that companies that advertise during a slowdown “are the first to come back,” says McIntosh. They also experience “faster growth at the other end [of a slowdown],” he says. McIntosh tested this theory firsthand in 2001-2002 when the economy hit the skids. He continued to advertise and found his business doing well when things turned around; some competitors who had foregone advertising ended up out of business, he notes.
What should you do to market your company during tough times?
- Tweak your advertising message, he says. In a downturn, consider running ads that focus on products or services that are most profitable, the easiest to sell or those most applicable to potential customers.
- If your budget is tight, hold off running “image” ads. Instead of promoting your company’s image or brand, design ads with offers or calls to action.
- Include a variety of offers tailored to customers at different places in the buying cycle. You might want to offer free samples to those thinking about trying out your firm, as well as a tool or checklist for those further along in the sales process. Coupons work, says McIntosh, whether customers actually clip them or cite the special offer when they are ready to order.
- If you don’t currently track leads from ads, start now, says McIntosh. Doing so is easier and less expensive than you might think. You can use unique extension numbers for phone numbers used in ads in different publications, promote a specific web landing page in each ad, or use a unique email address, he suggests.
- Determine if your suppliers offer a co-op marketing program, enabling you to share the costs.
Mac McIntosh specializes in helping companies get more high-quality sales leads and turn them into sales. He can be reached at (800) 944-5553, or via email at mcintosh@sales-lead-experts.com.
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